For Mars · 2026 WBENC National Conference - Salt Lake City

Mars's Global Scale & Diversity Commitment: Event Solutions from WBENC

Connecting Mars's 150,000 Associates and diverse brands with secure, human-led event experiences.

Keep Mars in the Loop on Event Solutions

75,000+

Events Delivered for Enterprises

ISO 27001 + 27701

Certified Security Posture

WBENC Certified

Diverse Supplier Partner

We've been studying Mars

EventBuilder for Mars: Scale, Security, and Diversity

At the 2026 WBENC National Conference - Salt Lake City, we connected on the unique challenges of managing global enterprise events. Mars's commitment to supplier diversity, including its $1.2B+ spend with diverse businesses, aligns perfectly with our WBENC-certified status.

With Mars's highly decentralized structure across Petcare, Snacking, and Food divisions, ensuring consistent, secure, and scalable event experiences for 150,000 Associates globally is critical. We extend Microsoft Teams to meet this complexity.

Tailored to Mars's key stakeholders

Chief Marketing Officers

Sarah Long

Scale Marketing Communications Across Mars's Global Brand Portfolio

The challenge

Sarah Long leads marketing across Mars's complex portfolio, including M&M's, Snickers, and Pedigree. Her team navigates decentralized business segments, ensuring consistent brand experience in virtual customer events, while advancing Mars's supplier diversity commitment.

How we help

EventBuilder's **Registration & Compliance** service delivers Teams-native events, maintaining brand consistency across Mars Wrigley, Petcare, and Food divisions. Our WBENC certification also advances Mars's diversity goals.

Proof: Delivered 400+ events reaching 180,000 registrants for Microsoft Commercial Licensing programs.

Send Mars Brand Portfolio Insights →

Learning & Development Leaders

Summer Davies

Power Mars University and GLMe at True Enterprise Scale

The challenge

Summer Davies manages Mars's GLMe program, training 2,000+ new managers annually across 80+ countries. She faces challenges scaling leadership development without diluting quality and managing virtual training logistics with lean L&D teams.

How we help

Our **Production & Live Event** service provides managed virtual training delivery with speaker rehearsals and 24/5 live moderation, ensuring no technical failures during critical Mars University programs.

Proof: Supports about 500 sessions per month for Microsoft Enterprise Support Digital with zero technical failures.

Keep Me Updated on Mars University Solutions →

Communications Managers

Anders Bering

Deliver Flawless External Communications at Mars Scale

The challenge

Anders Bering oversees external communications across Mars's fragmented Petcare, Snacking, and Food divisions. His team needs reliable virtual event infrastructure for high-stakes executive communications where technical failures create reputational risks for Mars.

How we help

EventBuilder's **Production & Live Event** service provides 24/5 live support with dedicated event specialists, ensuring executive communications never fail within Mars's existing Microsoft Teams environment.

Proof: Built and ran Microsoft's first virtual Customer Advisory Board summit with zero technical issues.

Send Mars Communications Strategy Info →

Trusted by Global Enterprises Like Mars

We deliver secure, scalable event experiences for enterprises that cannot afford for an event to fail.

“

We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time.

— Mike Iem, Senior Program Manager, IoT Marketing and Partner Events, Microsoft

“

I truly cannot say it enough, you and the team at EventBuilder have been just absolutely incredible to work with.

— Nicole Porter, Global Programs Engagement Leader, Microsoft

EventBuilder for Mars

Extend Microsoft Teams into a true enterprise-grade event platform for Mars.

Enterprise Security

ISO 27001/27701 certified and SSPA Green, we keep Mars's event data secure within your trusted Microsoft 365 environment.

Advanced Registration

Manage global segmentation, capacity, and waitlists for Mars's diverse audiences, ensuring clean data for CRM/BI integration.

Human-Led Service

Our dedicated team provides 24/5 live moderation and support, ensuring flawless execution for Mars's high-stakes events.

Stay Connected for Mars-Specific Event Insights

Fill out the form below to receive tailored information on how EventBuilder can support Mars's global event strategy and supplier diversity goals.

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