We've Been Studying Mars
At Mars, managing a diversified brand portfolio like M&M's and Snickers requires robust stakeholder communications. Sarah Long, North America's Chief Marketing Officer, leads initiatives that ensure consistent branding across decentralized business segments. Our Registration & Compliance service offers the scalability and security Mars demands.
Mars University, under the leadership of Summer Davies, Global Senior Manager of Leadership Development, trains over 2,000 managers annually. By partnering with EventBuilder, Mars can maintain high-quality training without the need for new IT platforms.
Anders Bering, Global VP for Public Affairs & External Communication, ensures seamless external communications. Mars's need for reliable event infrastructure is met by EventBuilder's comprehensive support, ensuring no technical failures during high-stakes events.
Chief Marketing Officers
Scale Marketing Communications Across Mars's Global Brand Portfolio
- Managing stakeholder communications across decentralized business segments
- Ensuring consistent brand experience in virtual customer events
- Meeting supplier diversity commitments while maintaining quality
EventBuilder's Teams-native events maintain brand consistency across Mars Wrigley, Petcare, and Food divisions. As a WBENC-certified supplier, we advance your $1.2B+ diversity commitment while ensuring flawless execution for high-stakes customer events.
Schedule Mars Brand Portfolio DiscussionLearning & Development Leaders
Power Mars University and GLMe at True Enterprise Scale
- Training 2,000+ new managers annually across 80+ countries
- Scaling leadership development without diluting quality
- Managing virtual training logistics with lean L&D teams
Our Production & Live Event service provides managed virtual training with speaker rehearsals, 24/5 live support, and seamless Microsoft Teams integration, ensuring quality without needing new IT platform adoption.
Explore Mars University PartnershipCommunications Managers
Deliver Flawless External Communications at Mars Scale
- Managing high-stakes virtual events across fragmented business segments
- Ensuring technical reliability for executive and stakeholder communications
- Coordinating global communications without dedicated event operations teams
With 24/5 live support from dedicated event specialists and integration within Mars's IT-approved Microsoft Teams environment, EventBuilder ensures seamless execution from strategy to post-event reporting.
Discuss Mars Communications StrategyTestimonials from Leading Enterprises
"We have been using EventBuilder for our partner events and have great success with the platform. The EventBuilder team is very responsive with excellent customer service. We always get a thorough answer the first time."
- Mike Iem, Senior Program Manager, Microsoft
"EventBuilder was one of the organizations that was more forward thinking than the other options we were considering. Not only did they integrate with Microsoft products, as we are a Microsoft shop, but the platform allowed for a very streamlined process to create and manage events."
- Alice Liang, CEO, SolarTech
Deep Dive
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